The Challenge
As a husband-wife duo preparing to open a brand new practice, the team behind Memphis Dental Studio needed a brand that would not only stand out—but also stand the test of time. With a lot of dental competition nearby, they wanted something that felt modern, elevated, and clearly dental—without being trendy or overdone.
They had started exploring logo ideas using AI-generated concepts, which helped shape their thinking—but the results still didn’t feel fully formed or trustworthy enough for a professional brand. They needed a creative partner to take their early direction and turn it into something real.
The Brik Solution
We used their AI explorations as a starting point and then collaborated closely to refine and elevate the vision. The final identity centered on the “MDS” initials, creating a strong, custom symbol that’s both minimal and memorable.
We also helped them create a signature brand color—something they started calling “gliver,” a blend of gold and silver—that strikes a perfect balance between neutral, modern, and premium. It gave the brand just enough personality while keeping it grounded and timeless.
The result is a brand that communicates trust, professionalism, and high-end care—even before the doors officially open.
Results
With the brand complete, the team now has clarity and direction across every aspect of launching their new practice—from interior design to marketing materials. It’s a clear step forward in turning their vision into reality.
“Brik Designs has been the best and most transparent marketing company we have worked with. We are very happy to have found them and to work with them.”
