The Challenge
Jason Price founded NextSite Consulting in 2025 with a genuinely differentiated offering: unbiased, non-broker, fixed-fee real estate valuations for healthcare professionals navigating commercial real estate decisions. The expertise was there. The problem was visibility. Despite having a live website and active LinkedIn presence, NextSite hadn't generated a single organic inquiry since launch. Every deal had come through manual broker relationships. Jason wanted to change that — and he needed a marketing partner who could build the content engine, execute consistently, and help him grow NextSite into a nationally recognized advisory brand without losing the boutique feel that made it unique.
The Brik Solution
We came in as NextSite's full marketing department. Starting January 2026, we took over social media management, email campaigns, CRM setup and management (migrating from HubSpot to GoHighLevel), and short-form video content editing from raw footage provided by their video partner. The content strategy was built around thought leadership — educational content on cap rates, IRR, lease vs. purchase decisions — designed to reach Jason's primary audience of referral partners (brokers, CPAs, attorneys, and bankers) with material they'd actually want to share. We developed the Cap Rate Annual Report Campaign and built a social content calendar that positioned NextSite as the knowledgeable, calm expert voice in a noisy industry.
