Turning a Strong Practice Into a Visible One
The Challenge
With a new website in place, the next priority was making sure the right patients could find it — and that the brand showed up consistently and compellingly across every digital touchpoint. Business social accounts had been largely inactive. Online listings needed a full consistency audit. And with a goal of doubling production by end of 2026, there was no time to waste.
The Brik Solution
We took over Birdwell & Mutlak's business Instagram and Facebook accounts, developing a content strategy and monthly calendar that reflects the practice's two-doctor personality — Dr. Birdwell's approachable family dentistry presence alongside Dr. Mutlak's editorial, cosmetic-forward aesthetic. Posts are drafted, reviewed, and scheduled through a clear approval workflow. We also completed a full online listings audit across Google, Yelp, Healthgrades, Vitals, Apple Maps, and WebMD — standardizing NAP information, enhancing profile completeness, and building a more authoritative local presence for searches like "cosmetic dentist Thompsons Station."
Other Customer Stories
We're more than a design studio — we're your strategic marketing partner.
A New Chapter Website for a Boutique CRE Firm Expanding Its Reach
Vale Partners had a good website — but they'd outgrown it. We built something that matched where they were going: a cinematic, premium site that showcases their expanded verticals, larger team, and the kind of presence that makes you remember the firm.
Custom Website to Promote Growth + New Services
We built a custom website designed to educate, convert, and connect—highlighting new services like infrared sauna and streamlining how clients book with specific team members.
A Luxury Website for Thompsons Station's First Truly Luxury Dental Practice
We designed and built a fully custom website that finally matches Birdwell & Mutlak's in-office experience — complete with a cosmetic smile gallery, deep service content, patient portal integration, and a bold aesthetic that sets them apart in Williamson County.