Brand Refresh to Reflect a New Vision in Family Dentistry
The Challenge
Dr. Adamson had just purchased an existing practice—and while the services stayed the same, the vibe she wanted to create was completely different. The previous brand felt clinical and techy, with bright orange and blue accents that didn’t reflect the calm, welcoming, modern atmosphere she was building.
She wanted a brand that felt more aligned with her style and approach: warm, professional, approachable, and clean. Something that would speak to both men and women, kids and adults, and feel high-end without feeling stiff.
With an open house coming up and interior design updates in motion, she needed the brand finalized quickly—so all her vendors (from signage to swag) could stay consistent and cohesive from the start.
The Brik Solution
We started with discovery to better understand Dr. Adamson’s aesthetic—neutral tones, subtle art deco influences, and a calm, natural feel. From there, we developed a new logo and visual identity that felt modern and organic, but still polished and professional.
The symbol features a stylized tooth at the top that seamlessly transitions into leaf- or petal-like forms—hinting at oral health, growth, and natural wellness, all in one clean mark.
We delivered:
• A full logo suite (ready for print + digital)
• Brand guidelines to keep everything consistent
• A color palette and type system that feels modern, friendly, and relaxing
We also turned the project around in just 2 weeks—giving her plenty of time before the open house to finalize swag, signage, and design direction across her team.
Results
Dr. Adamson’s response to the first round?
“My cheeks hurt because I’m smiling so much.”
The brand immediately clicked—and the quick turnaround meant her team could move forward with confidence and consistency across all design touchpoints.
Launched: August 2025. We’ll continue tracking the impact as the refreshed practice opens its doors and begins to promote its new identity.
“I wanted a brand that felt like me—and Brik totally nailed it. It’s calming, modern, and just feels right. I loved the entire process and how collaborative and thoughtful it was. We moved fast but it never felt rushed. I’m so excited to launch this brand and see it come to life in the office.”
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