Refreshed Website to Match a Practice That Never Stopped Growing
The Challenge
Tennessee Centers for Laser Dentistry had built something real over their tenure in Franklin, TN — a practice trusted by over 1,000 patients, known for advanced technology, and differentiated by a genuine specialty in laser dentistry. The problem was that their website hadn't kept up. Their existing site no longer reflected the office they'd grown into, including their newest location. The design felt dated, and the content didn't tell the full story of what made TNCLD different. Beyond aesthetics, they needed a platform that could support ongoing marketing work — email campaigns, patient resources — not just a static brochure site. They came to Brik ready for a real upgrade: something modern, something that could grow with them, and something that finally matched the experience patients had when they walked through the door.
The Brik Solution
We built a full custom website, designed to be both a patient-facing resource and a long-term marketing foundation. The new site captures the practice's key differentiators — laser dentistry, advanced technology, a welcoming team environment — and brings them front and center with clear, modern design. The architecture was built for flexibility: detailed service pages, a patient resources section, payment and insurance information, and a virtual office tour all give prospective patients what they need to make a confident decision before they ever pick up the phone. Patient video testimonials were integrated to add authentic social proof. We also built the site to meet ADA compliance standards and WCAG 2.0 guidelines — giving the practice peace of mind that their website is accessible to all patients, and protecting them from accessibility-related liability that many practices overlook. And we set up the technical foundation for future marketing work — Google Tag Manager and connectivity to their existing tools — so the website isn't just a destination but an active part of their growth engine.
Results
The site launched in March 2026 and immediately became the hub for Brik's ongoing marketing support with TNCLD — including monthly email campaigns and online listings optimization. With a stronger foundation in place, the team now has a website they can confidently send patients to and build campaigns around.
"We'd been running on the same website for years, and it just wasn't keeping up with who we are anymore. Brik came in and completely changed that — the new site finally looks and feels like our practice. They handled everything from the design to ADA compliance, and now we have a foundation we can actually build our marketing on."
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