As a husband-wife duo preparing to open a brand new practice, the team behind Memphis Dental Studio needed a brand that would not only stand out—but also stand the test of time. With a lot of dental competition nearby, they wanted something that felt modern, elevated, and clearly dental—without being trendy or overdone.
They had started exploring logo ideas using AI-generated concepts, which helped shape their thinking—but the results still didn’t feel fully formed or trustworthy enough for a professional brand. They needed a creative partner to take their early direction and turn it into something real.
We used their AI explorations as a starting point and then collaborated closely to refine and elevate the vision. The final identity centered on the “MDS” initials, creating a strong, custom symbol that’s both minimal and memorable.
We also helped them create a signature brand color—something they started calling “gliver,” a blend of gold and silver—that strikes a perfect balance between neutral, modern, and premium. It gave the brand just enough personality while keeping it grounded and timeless.
The result is a brand that communicates trust, professionalism, and high-end care—even before the doors officially open.
With the brand complete, the team now has clarity and direction across every aspect of launching their new practice—from interior design to marketing materials. It’s a clear step forward in turning their vision into reality.
Other Customer Stories
We’re more than a design studio—we’re your strategic marketing partner.
Custom Website to Promote Growth + New Services
We built a custom website designed to educate, convert, and connect—highlighting new services like infrared sauna and streamlining how clients book with specific team members.
Brand Identity to Reflect Growth + Grounded Style
We created a calming, modern brand identity that subtly ties in local equestrian charm—giving this growing practice a look that feels true to the doctor, the space, and the Franklin community.
Brand Refresh to Reflect a New Vision in Family Dentistry
Custom brand identity for a newly acquired dental practice—including a new logo, calming color palette, and brand guidelines—designed to reflect a modern, welcoming experience for patients of all ages. Delivered in just 2 weeks ahead of the office’s grand reopening.
Related Services
Logo Design
Your logo is the face of your business, and we make sure it’s memorable. We design logos that reflect your brand’s personality and create instant recognition.
We're a digital marketing and design agency.
