Design can feel like a never-ending to-do list.

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You know your visuals could be stronger.

Your proposals could look more polished.

Your onboarding could be smoother.

Your site could use some love.

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But trying to fix everything at once?

That’s a recipe for burnout.

Not every business needs a full rebrand right away.

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At Brik, we believe in building brik by brik—which means starting where it matters most.

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Here’s a simple way to think about it -- The Design Hierarchy (Adapted from Google Ventures):
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1. Product/Service Experience
Before worrying about aesthetics, make sure your core offering is clear, valuable, and working.

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2. Structure + Systems
‍Can people understand what you offer? Is it easy to say yes and get started?

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3. Clarity + Communication
Your messaging, proposals, emails, and onboarding should be easy to follow and reflect your tone.

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4. Visual Identity
Only once the above is working should you level up the visuals—so they reinforce the trust you’ve already built.

So, where should you start?

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• If you’re early-stage: Focus on clarity. Make sure your pitch, proposal, and process are simple and clear.
• If you’re scaling: Streamline your systems—onboarding, CRM, internal docs, presentation decks.
• If you’re growing your team or raising capital: Tighten up your brand and collateral to match your momentum.

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It’s not about skipping design.

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It’s about being intentional—with your time, your energy, and your investment.